Skip to main content

Men's world of beauty

By

Nowadays, people continuously fight for equality, understood in a number of meanings. People are becoming more tolerant towards somebody's individuality than before. Lines between genders are blurred now; we avoid to say that something is reserved for women or men only. One such thing is makeup, which finally is not gender-inclusive and is not a taboo subject these days. 

Thanks to the Internet, a lot of male beauty influencers can express themselves on social media. The interesting thing is that the most popular makeup channel today is owned by a man! His name is Jeffree Star. His channel has nearly 17 million subscribers (November 2019) and his videos were viewed 2 005 467 622 times. But being an Internet "beauty guru" is not Jeffree's only job - he is also a successful businessman, who has his own brand, which is famous around the whole world. Jeffree Star Cosmetics have their own unique style - they are colorful and really connected to their creator's personality. Jeffree wanted his brand to be available to everybody - so the formula of his cosmetics is vegan and cruelty-free. 
Jeffree had opened himself in one video and said that when he was young, makeup was his escape from the real world and it was the only way he could express his personality. Beauty became his biggest passion. Also, Jeffree's first job was a MAC consultant.
I think that Jeffree Star is a perfect example of how one can achieve success by their own work.

Another example of a male beauty influencer is Patrick Starrr, who is a YouTuber, cosmetics creator, and a drag queen. In one video he said that everyday he gets questions about his gender and it makes him feel distressed. He says that he is a "man who wears makeup" and it does not make him less masculine. 
On his YouTube channel, he presents lots of looks that require a lot of creativity and skills. For example, he shows how to "turn into" Beyonce.
James Charles is another world-famous beauty influencer. In 2016, when he was only 17 years old, he became the first man who appeared on CoverGirl. 
James is the creator of a very successful Instagram account and YouTube channel. His amount of subscribers reaches 16,3 million (November 2019), which makes him one of the most popular beauty influencers in the world. 
One of James' successes is his collab with Morphe Brushes - he is an author of one of the eyeshadow pallets. "Unleash your inner artist" is the name of his product.
The picture below comes from the photoshoot of James' premiere of his own cosmetics.
On James' channel, we can find a lot of creative makeup tutorials. I think that the name of the palette fits his style and personality really well.   

But the reason behind wearing makeup is not just to express yourself. Thanks to cosmetics, a lot of people can become more confident about their bodies. 
We can easily cover up our imperfections, like acne or skin discoloration and bring out our good sides, for instance, the colour of our eyes.
I think that the fact that men are appearing in campaigns of makeup brands is a huge change in the world in general. A few years ago it would have been something abnormal,  while nowadays we can find men models in photoshoots of trademarks like Fenty Beauty, NYX, Jeffree Star Cosmetics, Kat Von D Beauty, Anastasia Beverly Hills, Milk Cosmetics. 
In my opinion, gigantic changes in the world are coming and are stirring people in the right direction - equality and tolerance. I think that makeup should not be reserved exclusively for women. 
Patrick Starrr, who is mentioned in my presentation, said that "Makeup is one size - it fits us all". I totally agree with him. 

What do you think about this phenomenon? Are you skeptical or enthusiastic? I'd love to discuss this with you! 


 Sources:
https://www.beautypackaging.com/contents/view_breaking-news/2016-07-20/more-beauty-brands-are-featuring-men-in-makeup/
https://www.byrdie.com/history-makeup-gender
https://culturacolectiva.com/fashion/makeup-for-men-routine-to-conceal-skin-fatigue
https://www.ranker.com/list/best-beauty-and-makeup-youtubers/youtuber
https://www.youtube.com/user/jeffreestar
https://www.youtube.com/watch?v=0OtiI7nQ0ao
https://www.theguardian.com/fashion/2016/oct/11/covergirl-james-charles-first-cover-boy-makeup-artist

Comments

Post a Comment

Popular posts from this blog

Single-sex education

By
A little bit of history Single-sex education was traditional and dominating form of education till 19th century. Almost all schools and universities were single sex, which in almost all cases meant – men’s schools. This situation started to change because of two reasons: emancipation of women (fight for equality) and introduction of massive education. The first mixed-sex boarding school in UK was formed in 1818, it was Scottish Dollar Academy, and in 1878 the first university- University College London, allowed women  to enter on equal terms with men. What is interesting, the first Cambridge collage, which admit men and women was founded only on  1964. Pros and cons The topic of single-sex education is quite controversial. Like always there are pros and cons, some of them are quite irrational, other have a scientific background. The most popular arguments for single-sex education: 1. Boys and girls are learning in the different way, so they need differ...
114 comments
Read more

Different Types of Schooling

By
Different Types of Schooling Good education starts with the type of schooling the child is exposed to and its quality . Also taken into account is the preference of the child's parents. Different parents look for different things in their child's education: some want socialization while others are looking for small class size.  Following is a brief description of the different types of schools on today's educational landscape. Public Schools Public schools get their financing from local, state and federal government funds.   They also  were started to ensure equal educational opportunity.  There is much criticism about the public school system - it's poor quality, low teacher standards, etc. But it should be noted that without public education many children would have no chances to education at all.  Private Schools Private schools have long been associated with better quality education . These schools select from a pool of students who ap...
98 comments
Read more

How to reduce stress?

By Feliks Tuszko
How to reduce stress? http://marciakatz.com/wp-content/uploads/2013/05/stress-and-anxiety.jpg Stress is something we deal with on a daily basis. It can be caused by many things, including for instance: school, work and relations with other people. Here are few tips, that can make you feel better. You can always start with small things, connected with calming your  mind and body. Whenever you start feeling anxious, take a deep breath and try to focus on something restful. If you have this possibility, ask somebody to give you a massage, as it is said, that other person's touch has a good influence on people. http://www.globul-art.com/images/jpg Another way of leading your thoughts away from the strain is listening to music or watching a movie. It can cheer you up and make you forget all your troubles (even if for a short time). You can also try some physical excercising like running or dancing - any activity of this type is great for relieving tension. It ...
101 comments
Read more